B2B Copywriter & Marketing Strategist.
Translator of Specs. Educator of End-Users. Ally of Sales. Ghostwriter for C-Suite and Subject Matter Experts. Slayer of Blah!
Industrial Strength
CONTENT MARKETING
That Drives Revenue, Improves Communication & Strengthens Relationships
Before, During & After the Sale
Does your marketing team understand sales?
Have they had to carry quotas, break into new markets, or build a pipeline from scratch? I have. And those experiences have shaped how I communicate with customers and prospects.
Hi, I’m Robin Bennett. And, I've built my career writing and talking about the ideas that matter most to buyers. As a former business development and sales professional, I know how to prioritize information to sway audiences. As a writer and former journalist, I know how to craft a story that educates readers and gets them to take action.
SERVICES
Web Copy & Content
Copy to guide visitors through your site and get them to take action, as well as content that keeps them engaged and coming back for more.
Social Media
Social media posts and engagement, including leadership copy for LinkedIn and social selling messages.
Blogs & Articles
Ghostwritten leadership articles, advertorials, blogs, long-form & short-form content, e-books, and guides that educate and inform buyers and users.
E-Mail Marketing
Email messages and lead nurturing for prospects, plus onboarding emails, and customer, partnership, and dealer engagement.
Sales Tools
Give your sales team the tools they need and make it easy for them to follow up and stay in touch with collateral, brochures, tear sheets, product launches, one-pagers, comparison guides, buyers’ guides, and more.
Advertising & PR
Paid or unpaid media, I’ve got you covered with ad copy, landing pages, re-engagement, media relations, long-form advertorials, and more.
Educational Content
User videos and content, CEUs, White Papers, Product & Technical Information, and more to make you an invaluable resource in your industry.
Plans & Strategies
Roadmaps, strategies, and plans to engage audiences throughout the buying cycle, including consultative strategies for breaking into new markets.
Who I Work With…
B2B Manufacturers, dealers & distributors
Consultative sales organizations
Service providers
Marketing agencies
INDUSTRY SPECIALTIES
Building, Engineering & Construction
Architecture & Design
Laboratory & Scientific Equipment
Industry & Membership Associations
Business Services
Retail Services
Education, Training & Development
Technological products, parts, and service innovations
If your sales cycle requires multiple conversations and hinges on specification, education, and onboarding, we should talk.